In BUYING TRANCES, renowned marketer Joe Vitale introduces listeners to the most powerful secret of persuasion. He explains how salespeople can help customers enter a "buying trance", a special mental state in which people are suggestible and pliant. Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a buying trance during which the salesperson can help frame and position the way the customer perceives the product, leading to more sales every time. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.