The amazing story of Willie Cooley and a step-by-step analysis of the 10 Building Blocks to the sale will help you close more sales and become truly extraordinary in your customer’s eyes - plus discover new ways to sell value, not price. You’ll find better prospects; build long-term relationships, handle tough objections, and close more sales! Here’s what this exciting program of time-tested principles includes: 1. Relationship Selling- How to use TLC in a whole new way. 2. The power of doing Little Things to produce huge results. 3. Identifying your best prospects based on a unique point system. 4. Get so many referrals from one customer you make 126 sales. 5. A 4-word question that unlocks hidden information most sales people never find out. 6. How to focus each benefit to your prospect’s specific needs and prove it! 7. How to reach your prospects Will Invest Line, and much more!