Developed by Zig Ziglar and Bryan Flanagan, The Selling Difference is designed to prepare the sales professionals of today to move to the next level of success in this evolving profession. Technological changes in the workplace and new demands for cross cultural negotiation abilities have created a need for a new skill set in the world of selling. The Selling Difference will provide you with a vehicle for this journey. The concepts and skills outlined by two of the most sought after experts in their field will enable you to arrive with confidence and comfort. This system will give you the information to build a better you, teach you to enjoy your career, and develop confidence and belief in yourself.