n sales, our images are created by the things we do and what we say. Here's a sampling of the 35 ways you can do it all better:Appearance matters, so does your attitude, how to sell using your eMail signature, how to get people to return your phone calls, how to develop a three punch system, how to even the playing field by using odd numbers, and how to put a price-tag on the value you add.The simple truth is if you're not doing these things you're being lumped into the same "price basket" with your competitors.