If you want to earn the respect of physicians, you have to show them that you understand their world. Every year, the health care marketplace becomes more complex. When you can demonstrate how your product fits into the overall picture—when you can demonstrate business acumen—physicians will respect your opinion. They will become more loyal. Rather than being perceived as a product promoter, you will be perceived as a trusted adviser. This CD helps you create more powerful sales calls by integrating business acumen principles.