How can you use question-based selling to stand out from the crowd? How can you use question-based selling to get busy physicians to engage in productive conversations? How can you establish credibility earlier in the sale? In this CD, author Tom Freese explains the foundational elements of question-based selling. As you listen to Tom’s suggestions, you will realize that developing rapport with physicians is not simply about being friendly and charming. It’s about consistently delivering value. It’s about striving to provide solutions.