What are the core principles that make a company successful, able not only to compete in the 21st Century, but also alter its corporate culture to achieve new levels of professional and personal accountability and success? How can a company, entrenched in obsolete and even destructive cultural patterns achieve a competitive advantage through potent new ways of being and doing? Using metaphors from The Wizard Of Oz, the authors convey these principles through mastery of thoughts, feelings, actions, and results. They also introduce a step-by-step model that enables people at any level of the organization to take action to alter the culture's belief system in order to produce the desired excellence. Includes the best-selling book The Oz Principle and Journey to The Emerald City.